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Chipotle Grill’s Secret Ingredient: Obsession →
Two years ago, [Chipotle CEO Steve Ells] was a man who worried about exactly how the oregano in the burrito was chopped. “They were washing it and not drying it –- so when they chopped it, it was clumpy,” he told me. “This is wrong! We need it to be dry and fluffy when you chop it. So we put together a drying procedure.” Could the customer tell the difference, I asked. “Probably not. But if you do a hundred things like this, they can tell the difference,” he said. “In 10 years we will be selling better food because of hundreds of improvements like that.”
*this* is why chipotle wins. *this* is what every single company should be doing. *this* is why apple is apple. details matter. i don’t remember where i got it or who said it, but i am often reminded of the quote, “never underestimate the power of insignificant sins.” sure, that’s good for my spiritual life, but it underscores the influence and meaning of choices whose full consequences we don’t understand and that the end product - be it me or a burrito (delicious, delicious, burrito) - is greater then the sum of its parts.
(via hilker)
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brilliant.
/retort to davereed, because i totally disagree
Cool idea, but mostly incorrect.
(via hilker)
1 year ago / 8 notes / Source:
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Now tell me something Kansas Citians, would you ever go to Chili’s for ribs? Can you imagine living somewhere that going to Chili’s for ribs would be something you would think about doing? Think about that the next time you have some sort of self defeating attitude about living in KC. New York strives to get Chili’s ribs…who’s better now?
–Hot Blog on a Stick: New York Chain
it reminds me of this old joke:
Tourist: “Could you give us directions to Olive Garden?”
(via hilker)
New Yorker: “No, but I could give you directions to an actual Italian restaurant”Thank goodness for stuff like the McRib.
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Coconut Curry Mussels, get in my belly.
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sade:
Let’s not kid ourselves, Chocolate Chip Cookie Dough.
You knew what you were getting into with me.
i’ve never been one to read directions…
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How to Make Homemade Ice Cream Without an Ice Cream Maker | Brown Eyed Baker
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A rosetta on a Bam Bam at HiHat coffee. Oh, how I would love one right now.
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Naked Pasta, photo by Bret Palmer
A dish made by one of my favorite people, and a photo taken by another one of my favorite people.
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This drink needs no description. If you’ve had it, you know what it is.
[a brief description is that this drink involves a marriage of espresso and half and half, mixed with honey and cinnamon].
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HiHat espresso. Good stuff.
![This drink needs no description. If you’ve had it, you know what it is.
[a brief description is that this drink involves a marriage of espresso and half and half, mixed with honey and cinnamon].](http://www.tumblr.com/photo/1280/awongkc/751735047/1/tumblr_l4szn9vYyO1qc5aqw)
